Challenge: With DOT cuts on the way, the largest road builder in Wisconsin needed to tap into the private sector with collateral that makes a statement.
Insight: TMA and our design partner Peritus researched the wants and desires of developers, "big box" retailers, and lifestyle living contractors. The overwhelming response was, "we want photos of your work, tell us who you work for, show us your team, and let's see your horsepower."
Result: A portfolio that houses a corporate brochure, individual case studies, a thank you card, and, by the way - business is up substantially over last year.
Challenge: Drive Honda and Polaris ATV users to a series of off-road events where they could sample high performance Bombardier ATVs.
Insight: TMA and our sister design+interactive firm Peritus Design partnered with the National Wild Turkey Federation and the Illinois Federation of Outdoor Resources to promote Bombardier ATVs to the groups' 40,000 members.
Result: A three month campaign in Illinois, Indiana and Kentucky resulted in an 11% increase in regional sales.
You'll hear this a lot from us: "Design equals function of strategy" or D = f (s). At Peritus, great design results from a complete understanding of the marketing strategy. We take the time to understand the project scope, the target audience, the markets served, the distribution and utilization of the design, and the desired results.
Inspired by the power of graphic design, we empower our customers to effectively communicate through artistic creativity, technology and a solid business strategy. We follow this simple path - graphic design should acknowledge marketing, rely on listening, and must be visually consistent. It must also recognize that customer service is based on one guiding principle, "bust your chops for the customer."