Challenge: If funds are raised, the DSA would be the first two-year college built in Wisconsin in decades.
Insight: TMA drafted a feasibility study, strategic plan, fundraising and public relations plan, and a student recruitment initiative.
Result: DSA funding requests are being reviewed by the US Senate Sub-Committee on Agriculture, the US House of Representatives Appropriations Committee, and the State of Wisconsin Joint Finance Committee.
Challenge: In the first quarter of 2005, Digital Scantronics was a start-up; they needed one of everything.
Insight: We better bust our chops so DST can start selling services.
Result: Two years later, it was a multi-million dollar company with 35 employees.
Challenge: A well-established international company headquartered in Minneapolis, with a strong name and strong brand, hoped to compete against the big boys.
Insight: After extensive research, TMA discovered that the big companies were big, but not all that smart. We outflanked them with a customer intimacy program.
Result: Based on research, a new health care initiative has been established. Check back for further results.
Challenge: This prominent chain of convenience stores was known as Riiser Energy for 30 years. The vast majority of transactions were by men and were known as fast indulgences (alcohol, caffeine, salt, sugar and tobacco). Sales had been flat for years.
Insight: TMA completely rebranded the chain with a new name, slogan, repurposed stores, a new ad campaign and aggressive worker programs.
Result: A reinvigorated company on an acquisition spree, building new stores, introducing wi-fi, and capturing the female demographic.
Challenge: The owner of Pick'n Save grocery stores was introducing a revolutionary "save on groceries, save on gas" program using first-ever technology.
Insight: TMA named it, tagged it, developed the creative, and worked with Mega's in-house marketing department in branding, merchandising, sales promotion and co-op programs.
Result: With strong creative and an aggressive co-op program targeting more than 1000 vendors, TMA built a brand using dollars other than the client's.
We've worked with top international and national brands and one voice always rings true: results are a requirement, not an objective. We couldn't agree more. You're accountable for your brand, and that means we are, too.
We'll work with our design partner, Peritus Design, to develop a strong brand identity. We'll collaborate with our research associates to determine the most effective propositions. We'll ask our Public Relations department to draft a plan to harness all aspects of publicity and promotion. Ultimately, our Brand Strategists will craft your Brand Brief based on the TMA Brand Architecture Model.