Challenge: After years of ho-hum casino advertising, several of Ho-Chunk's properties called on TMA to differentiate a message for four separate casinos.

Insight: One message with four completely different properties was a losing proposition. Each casino had distinct demographic nuances. Not recognizing this would have been a bust.

Result: Over the years, broadcast advertising for the properties has been known as ground-breaking and has resulted in a significant increase in patron traffic.

Challenge: As one of the largest custom kitchen cabinet manufacturers, MasterCraft Holiday Kitchens had a small advertising budget compared to some bigger name brands.

Insight: The beautiful kitchen photos along with non-benefit driven headlines were all too routine. The industry was begging for a change, and TMA was ready to accept the challenge.

Result: In its first year as the new company, MasterCraft signed on six new dealers in a three-month period.

Challenge: To keep the region's #1 personal injury law firm fresh and appealing after 20 consecutive years of success.

Insight: Change nothing. Well, almost nothing. TMA+Peritus launched the firm's second generation website, and every 16 months new television commercials are produced.

Results: After handling this account for 20 years, we decided that the biggest change agencies need to make is admitting it's okay to stay the course.

Challenge: For more than 25 years, TMA helped WFS become an international leader in the processing of 15 billion payments each year. Then it was time for the company to be sold. The challenge for ownership was getting the highest price for the company among private equity investment firms by proving WFS was a crown jewel.

Insight: TMA recommended sponsorship of the 2002 Homeland Security Summit, complete with national advertising and brand awareness on CNBC, NBC and in the Wall Street Journal. TMA created the TV spots and the long format viewing for the event, and coordinated the public relations campaign.

Result: WFS was one of two hosts at the summit. One year later, the bidding process began for the sale of the company and fetched a price tag beyond the expectations of ownership.

Challenge: A&B Process Systems is a leader in the design, engineering, fabrication and installation of stainless steel process systems for the pharmaceutical, biotechnology, food and beverage, dairy and renewable energy/industrial industries. Working with diverse markets poses the challenge of how to best convey the appropriate and industry-specific messages in an accurate and timely manner .

Insight: TMA recommended the use of multi-media as a highly affordable way to market to specific industries at tradeshows, as well as doubling as a sales tool the rest of the year. Also recommended were tradeshow follow-up efforts by way of personalized email blasts and PURLs.

Results: Keeping versatility and affordability in mind, TMA scripted and produced one video that is easily updated to reflect specific industries. The video was displayed at tradeshows, utilized on the web and was provided to the sales force as a selling tool. Subsequently, Peritus Design created and launched a personalized email follow-up campaign in accordance with stringent anti-spams regulations.