"The single most important service we provide is making sure our clients don't commit one of the five fatal mistakes in marketing. They will always lead with their best shot and promote their proposition full tilt. They will never throw good money after bad. They will always know their customer or prospect, and always send the right person for the job. They will listen to the sounds and pulse of what the marketplace is asking for; not telling the marketplace what it needs. And finally, they will never proceed with a campaign, promotion, or product launch without a marketing plan."
-Tom Marks